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JOEL HASEN

Brooklyn, New York

PROFILE
  World-class scientific/analytical authority matched with a deep functional understanding of customers’ behavior seeks opportunities in information architecture, analytics or usability.
  Over 15 years of practical experience developing innovative solutions across professional services, financial services, and high technology industries.
  Expertise in researching customer behaviors to meet business objectives.
  Successful partner in cross-functional teams.
AREAS OF EXPERTISE
  • User Studies
• Customer Segmentation
• Information Design
• Functional Architecture
• Usability Testing
• Log File / Behavior Analysis
PROFESSIONAL EXPERIENCE
  CDS ASSOCIATES WEB
NEW YORK, NY
  PARTNER - 2002 to PRESENT
  Launched customer research consulting company specializing in the emerging field of web analytics for small to medium sized companies. Developed website traffic warehouse technology, designed specialized behavioral analysis software, generated case studies, created proposals, and launched a website.
  Developed analysis for a PJ Loughran, a professional illustrator, to highlight his work done for compelling clients like the New York Times, Wall Street Journal, ESPN, and Nike.
  AGENCY.COM LTD. WEB
NEW YORK, NY
  DIRECTOR OF INFORMATION ARCHITECTURE - 2000 to 2002
  SENIOR INFORMATION ARCHITECT - 1999 TO 2000
  Directed the information architecture group at a leading Internet professional services firm with over $200 million in annual revenues. Project leader or senior team member on high profile and large corporate accounts.
  Developed high-level information architecture for Compaq, one of the world’s largest and most highly visited e-commerce Web sites (1.2 million web pages) supported by audience segmentation and customer lifecycle studies.
  Developed audience segmentation,information architecture and online branding for Arthur D. Little.
  Created a client extranet for Cushman & Wakefield to improve productivity and facilitate cross-selling opportunities across service lines.
  Developed prototype of next generation Knowledge Management (KM) intranet for McKinsey balancing the competing needs of the consultants, corporate KM group and numerous practices.
  Designed and conducted usability testing of online portfolio management system for private banking clients of Goldman Sachs.
  MEDJET INC. WEB

EDISON, NJ

  RESEARCHER, NEW PRODUCTS - 1998 TO 1999
  Investigated new applications of water jet technology at a medical/surgical devices company. Analyzed potential applications for ability to establish intellectual property, technological feasibility, and commercial practicality.
  Discovered new painless treatment of dental cavities using the water jet. Patent issued.
  Conducted research program in orthopedic surgery.
 

BELL LABORATORIES, LUCENT TECHNOLOGIES, INC. WEB

MURRAY HILL, NJ
  RESEARCHER / MTS - 1995 TO 1997
  Designed and executed research program to study the fundamental properties of quantum wire lasers for use as the next generation of semiconductor laser devices.
 

Collected and analyzed huge data sets for publication in international journals using self-developed visualization software.

  Developed a model for a quantum wire laser and used it to raise the operating temperature, achieving a major goal of research. Patent issued.
 

Made the first direct observation of the exciton relaxation bottleneck. Published in Nature. Discovered exciton localization in quantum wires. Mentioned in Scientific American.

  WILLIAM M. MERCER, INC. WEB
NEW YORK, NY
  ACTUARY / BENEFITS CONSULTANT - 1988 TO 1990
  Charter member of task force formed to assist existing clients with the impact of then recent welfare legislation. Specialized in custom computer modeling of future benefit payments of postretirement welfare benefits.
  Mined historical medical claims of employees of Manufacturer’s Hanover Trust using self-developed database / analysis software to determine average costs by age and sex.
  Analyzed census data for FW Woolworth to establish retirement, turnover, and marriage rates.
  Served a key role in the valuation of liabilities of benefits in mergers and acquisitions. Moved the purchase/sale price by over $500 MM in a British Petroleum deal.
 

Developed ranking model to weigh the impact of HMOs on health insurance for General Motors. Results uncovered opportunities to renegotiate annual contracts which resulted in a $14 MM savings.

SOFTWARE EXPERIENCE
  • Office XP Pro
• Microsoft Visio
• Microsoft Project
•Adobe Illustrator
•Adobe Photoshop
•Dreamweaver
•SQL Server
•WebTrends
•Mathematica
EDUCATION
  Ph.D., Physics, University of California, San Diego, 1995.
M.S., Physics, University of California, San Diego, 1991.
B.A., Chemistry, Mathematics, and Physics, Cornell University (Dean’s List), 1988.
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